We at The Healthy Baking Company specialize in vegan, gluten free, non-GMO, nut free energy bars. Our no fads, no frills, honest to goodness approach has gained us many loyal fans. We make heart-healthy, heart shaped products that are nutritiously sound. Naturally energizing fuel for ANY body -- these bars balance & sustain without the blood sugar spikes, or low crashes. We take pride in our products. The quality of organic ingredients we use, and the testimonials we receive speak volumes. Your patrons are ours too so we want you to have the best for them.
In 1982 we began with the "all-American cookie." A decade later we entered the world of healthy superfoods. At the request of our cookie customers we created a perfect food. We put "healthy" into energy bars and folks began calling us. We have been wholesaling our products to retailers nationwide since 1994. You can find us at health food stores, cafes, specialty markets, juice bars, gyms, start-ups, movie sets, college campuses, hospitals, and the like.
A 40 YEAR START-UP
We are in almost every state in the union, but not nearly everywhere. We have no brokers, or state wide sales reps, or distributors, so we are still a new bar to so many stores and consumers. Folks are so surprised to receive the gift of samples and can't believe how fast they move from their counter tops and shelves. We are getting new customers daily. That's why it feels like a start-up (especially post-lockdowns). Contact us to try some.
SINCE THE EARLY 1990's:
Many loyal fans know us as we were for almost 3 decades: Heart Thrive & California Suncakes.
In March of 2020 we rebranded to The Healthy Energy Bar ("THE Bar")
8 great flavors. Same great recipe. And along with a new trendy updated package design -- we attracted a younger demographic -- and of course the old is gold. Loyalty speaks volumes.
OUR PRODUCTS LINES & PRICES:
We do NOT have a merchant 'store' per se, so below are your wholesale prices. The prices for merchants only appear on this page of this website:
The Healthy Energy Bar: "an oat 'meal' to get you going"
WS: $10.35/half-dozen ($1.72/2oz heart). Ret: $2.79-$2.99
8 flavors: Got Apricot, Cranberry Orange, Apple Cinnamon, Delightful Date, Lemon Poppyseed, Chocolate Chip, Raisin Spice, Chocolate Orange
Coffee House Bar: "a cookie without the B.S. (No Bad Stuff)"
WS: $10.50/half-dozen ($1.75/2oz heart) Ret: $2.79-$2.99
4 flavors: Hot Hot Cacao, Chai Chai Chai, Mexican Coffee, Ginger Brew'd
see ‘NOTES’ below
Many cafes carry these in the unwrapped version. See 'Bar in a Jar.' They include the extra Matcha Green Tea flavor.
Bar in a Jar: "a cookie without the B.S. (No Bad Stuff)"
WS: $10.50/half-dozen ($1.75/2oz heart) Ret: $2.79-$2.99
5 flavors: Hot Hot Cacao, Chai Chai Chai, Mexican Coffee, Ginger Brew'd, Matcha Green
This is the UN-wrapped version of Coffee House Bar with one additional flavor (Matcha Green Tea). Each jar holds 12-15 heart-shaped bars.
Packed in one dozen increments in a plastic twist-tied bag with a colored tissue (that matches the color of the jar-tag) in between each bar.
Handsome flat-topped acrylic air-tight jars sold separately which include a hanging jar tag stating the flavor, ingredients, and nutritional facts. Unless you have an airtight jar we highly recommend using these affordable jars.
Load your jars (a single flavor/jar) by stacking neatly one on top of the other. Gently drop a few down the sides. Loosely. A tight fit will cause breakage.
Excellent for cafe counter tops. You’d be surprised how fast they fly out of these jars. We say, “one smell and they sell." So if you have a curious customer, simply open the jar. They’ll soon be a consumer, and back for more!
May keep back-stock in freezer. NOT refrigerator
Maxaroon: "a not too sweet coconut treat"
WS: $10.40/half-dozen ($1.73/2oz bar) Ret: $2.79-$2.99
6 flavors: Minty Chocolate, Sea Salty Maple, Ginger Pina Colada, Chocolate Orange, Lemon Poppyseed, Yellow Curry Ginger
Packed in one dozen display cases.
Clip strips also available.
Display on aisle shelves, end tables, counter, or register.
Neither refrigeration or freezer is necessary.
4 month shelf-life.
Baked Yesterday ~~ Packaged Today ~~ Shipped Tomorrow
We do not use distribution channels as to avoid warehousing our natural and preservative-free products. UPS & USPS delivers direct to you from our Oakland, CA facility. Shipping has been on us for 40 years. And now, as of June 1, 2022 with the crazy rising costs of goods and fuel we are sharing the shipping cost.
SHIPPING: Between $8.00-11.00 (for the western states). Between $10-$12.00 for the mid-west & eastern states. We are so grateful for your understanding and not giving up on us but rather adjusting your prices by a mere dime/unit.
ALLERGENS: We do not outsource. Baking in our small home-grown bakery helps us keep an environment that we can control without the possibility of cross-contamination. Allergens out. And as fresh as fresh can be.
ESSENTIAL FOOD: Feel free to help us market our products in your establishments. Our bars were made with your health-conscious patrons in mind. Essential fuel in so many ways, to so many folks… every day.
SHIPPING charges shared -- with a minimum of 3 dozen. See above.
Display at end tables or register. Not in aisles. Keeping your displays fully loaded is appealing to consumers.
PLEASE FREEZE back stock. NOT cooler/refrigerator which will dry them out.
Save your free box displays for refills with your following orders. Additional free displays may be ordered. Some stores use one box per flavor, while others mix in a single display. For COOKIE JARS -- 1st one is free. Others are $11.00.
Shelf-life outside the freezer could be 3 months. Do not put near heat generating objects or direct sunlight with the exception of the Maxaroon which likes to be room-temp. On a cold day they become hardened.
Call if you have an issue. The phone # is on the display & on the individual packages. And right here..... 510.658.3700
Pay monthly by check (the old-fashioned way), or via credit card.
Ordering: We are still here (half-time) doing what we do best. Making great bars and calling you (the old-fashioned way) every month to see what we can send your way. Likewise, you too may email, fax, or call (leave us a message) with your order:
ph: 510.658.3700 (Press 1 to skip outgoing message to leave a message)
some HEART-FELT REVIEWS:
"Excellent products for a vegan! Would suggest more people and vendors give this product a try. I'm thrilled to have stumbled across it -- such an excellent source of nutrition! Thanks so much!" - K. Krebs Florence, KY
"A very efficient merchant with very easy to understand shipping policies. I love shopping where I know what I am dealing with and when I am going to get my product." - C.B. Santa Cruz, CA
"Learning about all the good ingredients inside your food bars is really amazing – it just proves that people can make healthy packaged food and that even us busy New Yorkers can eat right on-the-go." - B.M. New York, NY
"This is the only healthy snack bar I can eat, I can tolerate some of the small amounts of allergens like the soy, and I feel great after eating one. So if you ever go out of business I don't know what I will do short of asking you for the recipe!" - Clayton R.L.(email)
"I love these snacks. They are delicious, nutritious, and satisfying. I highly recommend them to everyone. They respond quickly to orders and I am always surprised at how fast they arrive. Thank you." - H.E. North Andover, MA
“The world needs more merchants that conduct business like The Healthy Baking Company! They provide excellent customer service. They have a genuine concern for customer satisfaction. I do A LOT of internet purchasing, and rate them among the "top 3" of companies I purchase from regularly. Top notch products and service!" - V.S. Cosby, MO
"I am an obesity researcher at a food policy institute so I am especially inclined to pay compliments when I come across worthwhile food products. Our world is full of processed foods, the staple of the American diet. A healthy unprocessed snack or meal replacement (especially one made in an environmentally friendly way) always makes me happy." - C.D. New Haven CT
The Healthy Energy Bar CoffeeHouse Bar Bar in a Jar Maxaroon
Heart-Felt Reviews Photo Gallery Our Story Doctor Recommended
To return to this merchant page if you are perusing the site, simply scroll to bottom of any page you visit and click on “Merchants/Retailers”